Most gambling creators negotiate one number: the rate. Casino partnerships teams know that, which is why the terms that move real money tend to sit in the clauses nobody reads. Whether you are signing an affiliate agreement [1] or a flat sponsorship, these are the seven terms to settle in writing first.
- 1payment modelcpa, revshare, flat fee or hybrid
- 2the rateper signup, percentage or fixed amount
- 3payout schedulewhen, how, and in what currency
- 4negative carryoverwhether losing months roll forward
- 5exclusivitywhich brands you cannot work with, and for how long
- 6content ruleswhat you must say, show, or avoid
- 7terminationhow either side exits, and what is still owed
1. the payment model
CPA pays a fixed amount per qualifying player. Revenue share pays a percentage of what the casino earns from your players over time. A flat fee pays for the placement itself. Hybrid mixes them. The right one depends on your audience, and our payout guide walks through each. Get the definition of a qualifying player in writing, including minimum deposit and wagering.
2. the rate
Anchor the rate in your numbers: average viewers, engagement, and how well your audience has converted before. Ask whether rates step up with volume. A tiered deal that rewards a strong month is often worth more than a slightly higher flat rate.
3. the payout schedule
When is the money paid, how, and in what currency? Monthly on a fixed date, with a report you can check, is the standard to ask for. Watch for minimum payout thresholds and fees taken on transfer.
4. negative carryover
On revenue share, a month where your players win big can go negative. Carryover decides whether that loss is deducted from future months. Deals without negative carryover, or with it reset monthly, are meaningfully safer for creators. This single clause can outweigh a few points of revshare.
5. exclusivity
Exclusivity is fine if you are paid for it. If a brand wants you to promote no one else, that should come with a guaranteed fee or a higher rate, a clear list of which competitors are excluded, and an end date.
6. content rules
Agree what you must include, what needs approval, and what is off limits. Make sure the brand is licensed where your audience is [2], and that the contract lets you disclose the partnership clearly, as the law expects [3]. Never agree to language that promises winnings.
7. termination
How much notice does each side give, and what happens to money already earned? On revenue share, ask whether you keep earning on players you referred after the deal ends, and for how long. Also get in writing that the brand cannot change your terms without notice.
or let someone else negotiate
This is most of what a gambling creator management agency does day to day. Parlay negotiates these terms with casino brands for the creators we manage, and we start commission only, so we earn when you do. Apply here if you would rather stream than read contracts.